Two recent books look at the creative aspects of advertising Miami Herald, FL - ... to traditional advertising , he also discusses guerrilla marketing and other under-the-radar methods that are requisite elements of modern business promotion. ...

R/GA launches wireless advertising division RCRNews.com, CO - ... are gaining substantial traction in the early days of mobile marketing , but many ... Traditional) companies, the cornerstone of their business is advertising. ...

On Advertising : Swearing off harmful fare International Herald Tribune, France - ... The recommendations are linked to a broad advertising and marketing code that the ... the world by self-regulatory organizations in the advertising business as the ...